
[Sales Class] Understanding Buyer Psyche with Zach Barney
Zach Barney has valuable insight into the different aspects of a buyer's psyche, and in this video he explains why understanding the mind frame of a lead can make or break your chances at eventually landing a deal with them. If you're…

[Sales Class] How to Build Better Sales Presentations with Alli McKee
Alli wants to help sales teams be better at three things: Develop a compelling narrative, present with better visuals, and use presentations to make sales more effectively. Often times every rep on a sales team has a slightly different “franken-deck”…

[Sales Class] Negotiating Tactics and Countermeasures with Tony Perzow
In this course Tony Perzow lays out some of the most commonly used negotiating tactics and how to countermeasure them with authority and confidence. Having a plan when going into a negotiation is the most important thing. Many of us go into…

[Sales Class] – How to Leverage Sales Automation to Land More Deals – A Lesson by Krish Ramineni
In this video course, Krish Ramineni explains that effective sales comes down to two things: your ability to be a great salesperson, and your drive to reach a large number of leads. His theory is that the more people you reach out to…

[Sales Class] Call Coaching – A Lesson by Lauren Bailey
In Lauren Bailey’s video on call coaching, she explains that call coaching was recently ranked as sales leaders worse skill. She explains that the majority of call coaching that happens is informal, and many people do not have structured…

How To Make A Sales Introduction
A Lesson On Introductions Lauren Bailey from Factor 8 lays out some of her most useful introduction tips when making cold calls as a sales rep. It’s easy to fall into a routine of mediocre and mundane intros that often lead nowhere. Her…

Why Inside Salespeople Should Be Aware Of Blue Light
According to a recent study, inside salespeople spend about 62% of their day in sales technology and 33% of their time emailing for sales-related purposes. If you’re in sales, that’s 95% of your day spent looking at a computer screen. That…

The Role of Sales within Account-Based Marketing Strategies
For as long as enterprise software has been around, the default go-to-market (GTM) strategy was to create as much noise as possible to garner attention around your product and go after hand-raisers and high-fit prospects with a sales team.…

Tips to Improve Communication Between Sales and the Rest of the Company
Businesses strive to keep lines of communication open between all of their departments. In particular, organizations aim to keep the sales team in conversation with the rest of the business. The sales team’s gathered information is a goldmine…

How to Conduct a Proper Hiring Retrospective and the Timeline for an Effective Hiring Process
Sales Hiring Process In the early stages of a fast-growing startup, the founder handles much, if not all, of the process behind interviewing and hiring. First, the founder has the vision for where they want the company to go and who they…


The Founding Account Executive
How to Hire — and Become — the founding account executive, Not Just a Sales Rep TL;DR:The Founding Account Executive isn’t just your first sales hire. They are the architect of your entire revenue motion. In 2026, hiring the wrong person into this role—or taking the role for the wrong reasons—is one of the most […]