Entries by Michael Ferguson

How To Hire A Top Inside Salesperson

Your company is in need of a salesperson, but not just any salesperson, you need a rockstar. So how do you go about hiring a top inside salesperson? First, determine your needs It’s important to meet with your team to determine what to look for in a candidate. Think about your needs. You may need […]

Ways to Track and Present your Personal Sales Brag Book

What Is A Brag Book? Nutshell.com defines a Brag Book as “a collection of testimonials, case studies, or pictures from satisfied customers. For example, a sales rep can present their brag book to prospects to illustrate their prior successes and how they’ve exceeded their client’s expectations.” As someone in a sales position at a tech […]

The Progression of Sales Development Rep to AE

SDR to AE In any sales organization, there needs to be at least two things: a funnel of leads brought in by Sales Development Reps and a team of Account Executives to manage new clients once they come on board. Historically, a single sales rep handled the entire spectrum of the software sales process. Still, […]