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why get a new sales job

Should You Change Jobs?

Here’s a complete list of pros and cons to consider when thinking of making a switch. ​​

Look on any LinkedIn Jobs Posting, and it becomes apparent that it is a buyer’s market in the Tech SDR and AE talent pool. More sales jobs are available than at any other time in our history and with good reason. A top-notch AE can be a rainmaker for a company bringing in millions to the bottom line.

SDRs only have a market life of 18 months, but a skilled Sales Development Rep sets up an AE with solid leads to close, and this is an invaluable skill in our modern business climate. With a new tech company popping up with funding every week and savvy recruiters prowling LinkedIn’s rich waters, chances are if you are a good salesperson, someone will make you an offer too good to refuse. We need to look at the pros and cons of a job offer.

However, does it make sense to change? Change is good, but with any job change, you need to look at the new vs. old job with a critical eye. Try to make a pros and cons list of a job offer outlining everything that needs the critical eye before the jump.

Perceived PRO: Earning Potential = More Money

Perceived CON: Not As Much Income Security

Did you find a better job, or does it just look better?

Where does it fall in the job change decision matrix?

Are the benefits, the work environment, and the income potential all aligned?

Salespeople sell and are sold to. This means we buy easier than the average person.

That sales manager who’s talking to you… he sells for a living, and right now, he is trying to sell you this job.

That new job looks all shiny and awesome. “You can make X,” the Manager says, but WILL you make that?

When asked, “Why do you want to leave your current job?” This is an incredibly tough question because you know what they are thinking. Well, when will he leave us if he leaves the other guys? But, on the other hand, if you answer for the money, is money the only thing keeping you there? A bad job is not worth any amount of money.

Perceived PRO: It’s a Better Company to Sell For.

Perceived CON: You Could Get Better At Your Current Role.

Is the old job terrible, or do you need to improve? Tom was never in the top percentile at his SDR position and sometimes felt his managers didn’t give him the best leads.

He wanted to know more when a new job was dangled his way. His best friend (who got him the old job) cautioned him:

“You need to get better at all the things that make up this job. THEN if you want another job you can go knowing you gave it your all. Plus, you won’t leave with a good recommendation; you have never hit your quota.”

The big takeaway: The grass always looks greener, and perhaps it is green, but leaving before you have the numbers might leave you at a disadvantage.

Perceived PRO: It’s The Job I Want Now.

Perceived CON: It Doesn’t Lead to My Desired Job in 5-years.

Which job will let you grow to your highest potential?

Where do you want to be in 4 years?

An SDR’s life is not easy; it’s daily grunt work! Lots of emails. You’re texting, cold calling, sending white papers, and doing social media work. But, in the long run, it has a logical payout- the coveted Account Executive position. So here is the question: is your SDR Position getting you there? Are you heading toward becoming an AE?

These are things to consider before changing jobs. What is your current agreement with your Sales Manager about getting you to the AE position? Do you believe her? Letting your current Manager know how hungry you are for the AE position might change the dynamics of your current position. Your Manager could fast-track you; quitting would cut off that path.

Perceived PRO: It’s a Hungry Startup With Lots of Potential.

Perceived CON: Last Hired Is Often First Fired.

When Martin came into his new AE position, everything looked great. Then, the last quarter’s numbers came in lower than expected, and the funding dried up. His position was the first to go. “I wish I had spent more time looking at the bottom line details. They were struggling, but all I saw was the money.”

Startups can be heavy with egos struggling to survive. Is it the environment? Is the sales floor an uncomfortable, competitive, and toxic environment? How do you explain this? Try outlining the environment you work best in. Do you thrive in silence, or does the loudness drive you to new heights? I’ve worked with many salespeople who actually struggled in quiet environments. Personally, I love them. Making a move to find a place where you can work better is a narrative that works.

Perceived PRO: A New Product, A New Sales Process

Perceived CON: You Are Now The New

How long will it take to get you up to superstar speed? First, spend time on the floor or mirroring a top performer. Ask them, “How long until I can do what you do?” Then double it, just to give yourself breathing room. Is that a comfortable amount of time? Pros: You get to learn a new product, a new system. It’s a basket full of new. I thrive on this; I’m a quick learner. I’ve worked with several reps who take a long time to ramp up, which can cause stress in a new work environment. Some people need change; new ideas energize them. When I study the number of reps who give up, I see a trend of not seeing the act achieved in the daily grind. Did you give up too early to even make a good decision?

Perceived PRO: Feels Good To Be Wanted.

Perceived CON: Ignore Your Ego. Why Do They Want You?

What is the real reason you want to leave? Is it an incredible ego rush to hear from a recruiter saying all the right things? “We have heard great things about you!” Being wanted by another company feels good. However, this new car smell wears off quickly if the numbers aren’t delivered. Then what happens? Are you prepared for the worst as well as the best? Asking the company why they think you would be a good fit for them. This can be very illuminating. Explain how you work best, and ask to examine the environment you will sell in before determining if it will work for you.

We are blessed and cursed in the sales profession to have such a rich and vibrant market to earn our living. However, with success comes the inevitable call or text from the recruiter. Whether we decide to take the job offer or to stay depends on many factors, and a critical eye to decide which is which.

If you have decided it’s time to find a new sales job, create a profile on Rainmakers and start browsing companies that are now actively hiring!

essential sales books for beginners

Sales books provide a glimpse into the mind of another individual without the need for them to actively share their time. Their knowledge and experiences have already been eternally transcribed within the pages of their books for anyone to read at their leisure. Unfortunately, sales happens to be one of those things that you’d expect to be fairly straightforward but aren’t in practice. For that reason, we’ve listed five essential sales books for beginners. Study these to build a robust and powerful foundation for your sales career!

1. How to Win Friends & Influence People, by Dale Carnegie

This book is an absolute classic and a must-read for any sales professional. It’s probably the book you’ll hear referred to the most throughout your career. It’s simply that powerful. Though written over 80 years ago, much of the advice in his book still holds to this day. The book deals mainly with how to best communicate with other people by avoiding potential conflicts and proactively working to make a good impression. As such, this can be an excellent read for all kinds of folks, not just those working in sales. Anyone who deals with people for a living would benefit greatly from reading the teachings of Dale Carnegie.

Check it outHow To Win Friends And Influence People

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2. Secrets of Closing the Sale, by Zig Zigler

Zig Zigler is a renowned author, sales coach, and motivational speaker. If you do a quick YouTube search for his name, you’ll find a long list of videos from his speeches, interviews, or other segments where he’s given his knowledge and advice to others. If you have the time to look through a few of them, it may be worth your time, but his book will undoubtedly provide you with strategies and guidelines to make you as persuasive as possible. It’s also a relatively quick read, so it would be worth adding to the reading list for those looking for a new book to get through.

Check it outSecrets of Closing the Sale

3. To Sell Is Human: The Surprising Truth About Moving Others, by Daniel H. Pink

Here we have another book that seems to get a lot of love and attention from many professionals in the world of sales. I’ve heard this book gets mentioned in conversations on several occasions from various networking events. Having only been published in 2012, it’s a very recent book as well.

Within its pages, Pink talks about the correlation between persuasion and selling. He also outlines that regardless of your profession, a challenge that comes up quite frequently in life is the ability to effectively persuade someone else of an idea. Whether it’s getting children to do their homework or convincing a significant other to eat at a restaurant of your choosing, there is always an element of persuasion or selling necessary. Thus, Pink can derive the name of his book from this basic principle.

Check it outTo Sell is Human

best books for salespeople

4. Predictably Irrational, by Dan Ariely

Now this book doesn’t mainly focus on the art of sales or how to improve your persuasion directly. Still, it provides some fascinating insights into common mistakes most people have in their thinking. For example, Dan Ariely proves in a series of experiments that although, in theory, you would think that everyone would make the most rational decision in every situation, that’s not the case. Even more so, people seem to make the same irrational decisions predictably.

If you’re interested in learning about these common falsehoods in people’s thinking, possibly even your own, this is another excellent book to add to your reading list. As a quick bonus, if you want more from Dan Ariely and his research, he recently published another book called Payoff, which dives into the hidden logic of things that shapes our motivation.

Check it outPredictably Irrational

5. SPIN Selling, by Neil Rackham

This book will likely provide you with some of the most tactical advice you can use immediately in your sales career. The book is titled after the selling methodology of the same name it evangelizes. SPIN is an acronym for Situation, Problem, Implication, and Need-Payoff. Each part of the acronym relates to the different questions you should be asking to help build interest in your product or service within the prospect and effectively guide them through the sales process.

Many of you are likely already familiar with the BANT criteria for validating a sale. This is essentially taking that concept and flipping it on its head, where you can now use the same criteria to validate the sale to the prospect rather than to yourselves internally.

Check it outSPIN Selling

tips for being a better salesperson

6. New Sales Simplified: The Essential Handbook for Prospecting and New Business Development, by Mike Weinberg

Mike Weinberg runs his own sales consultancy, and it is safe to say that he knows something about sales. He played a pivotal part in the successful growth of SlimFast in the early days, a story he talks about within his book. But, outside of his successful sales journey and the experiences that helped guide him to where he is today, he outlines an excellent framework that’s easy to follow and leverage.

He provides best practices to productively kick off your sales process with ideas and tactics that have served him and his many clients well over the last several years. He goes over everything in great detail, from approaching the prospecting process to getting mentally prepared to hit the phone with the right message. This is a must-read for newer sales professionals and a great refresher even for those who are more seasoned.

Check it out New Sales Simplified

7. Hacking Sales, by Max Altschuler

Max Altschuler was a crucial player in the explosive growth of Udemy. He explains the process he used to prioritize his prospects and key community members to get things going quickly during the infancy stages of the company. He’s since had a very successful career providing consulting work and founding an organization known as Sales Hacker. Like Mike Weinberg, Max took his advice and wrote this book for all salespeople to benefit from. He presents his ideas in a very understandable fashion. In addition, he offers more specific tactics around the sales technology tools available on the market and how to use them to your advantage effectively.

Check it outHacking Sales

Recap: 7 Essential Sales Books For Beginners

Of course, this is not to say that these are the only sales books worth reading. You can read tons of other books to improve your ability to sell, like Predictable Revenue, Think and Grow Rich, The New Strategic Selling, The Challenger Sale, Endless referrals, and so many more. In addition, some books can teach you to be a better sales coach or leader, like Coaching Salespeople into Sales Champions. Honestly, the list of books you can read in this realm can go on and on. This list should be a great starting point for your new sales reading journey. Finishing these seven books should give you a solid foundational understanding of thinking about and executing your selling ability.

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BANT: Budget, Authority, Need, Timeline

BANT Explained

The professional world of sales is filled with acronyms and terms that are used for the sake of brevity and efficiency. Each industry has its own unique set of acronyms that stand for different things. Sales is no different. Allow me to start with BANT.

What is BANT? 

BANT stands for Budget, Authority, Need, and Timeline. It was first developed at IBM some time ago and has since revolutionized how people sell, particularly in the software industry.

It became so popular because it was a simple framework by which anyone could quickly and reasonably accurately qualify their sales opportunities. By ensuring that reps could pull the necessary information and identify 3 of the four items in this criterion, sales managers could be confident that the situation was indeed a genuine opportunity with a strong likelihood of closing.

what is bant

B – Budget

Suppose a prospect was to inform you as a rep that they have already set aside a budget for the initiative at hand. In that case, it’s a strong indicator that the company is serious about making something happen. Of course, whether that business opportunity is brought to your company is an entirely different story. Still, at the very least, you know that the target account has the necessary funds if all things align.

You might think that the ideal sales situation always has identified a budget. But, unfortunately, it’s not quite that simple. Having a budget before engagement means that there is a serious consideration, but there are external factors you also need to consider.

For example, having a budget set means the prospect has already put a price in their mind on how much they value your particular product or service. Furthermore, if they already have a pre-determined budget, it’s likely been set due to their engagement with another vendor. Of course, this is not a guar,antee but tely a possibility.

A – Authority

Having authority in this process means that t you, as the rep, have identified the stakeholders, decision-makers, and financial signers for this initiative. Within the occasion, I often separate these individuals, especially in a larger organization, who are different people.

For example, when a company is looking to bring on a new tool for their sales team, the stakeholders are the members of that sales team, as they will be the ones using the tool day in and day out. So if the tool that’s brought on board happens to be ineffective or has a horrible user experience, they are the ones that are going to have to stuff, er and as so understandable, ly they have a massive stake in the evaluation.

Having a massive stake in the decision does not make them the decision maker. There is always someone who needs to approve the decision,n; someone to give the final okay before everything is finalized and agreed upon. The decision maker may be a group of people but usually managers, directors, or other executives in the organization.

A decision maker’s signature will be necessary to complete the deal, but more importantly, you’ll also need the signature of someone in charge of finances to finalize any paperwork. Depending on the organization, the decision maker may also be the financial signer; that is, they’ve been given authority over finances, but more often than not, this is likely to be a different person who sits in the finance department.

what is bant

N – Need

Now to move on to the need. Understanding the need of an organization is to understand its situation and challenges. In essence, this is the why behind the initiative. What is motivating them to pursue your product or services? Why are they choosing to engage with you now?

Are they just kicking the tires because it seems to be the new industry trend? Or is it perhaps in response to some incident that has recently occurred within their organization?

Whatever the motivating factor is, it’s essential for you as a sales rep to identify what it is. This can be considered one of the most critical factors of this criterion as it will give you the most power in being a successfully persuasive sales professional. The stronger their motivation, the more control you have to sell without a discount or push for a quicker sale. Maybe even both.

T – Timeline

Having a timeline means that you have spoken with the prospect, and they’ve mentioned a specific date they’d like to decide or finish implementation.

This is perhaps the second most potent factor of this criterion, as it’s another lever you can use to speed up your current sales cycle. If ever you feel as though the progress in the sales process is slowing down, you can kindly remind your prospect of their goal to have the solution or service implemented by a specific date.

From there, you can work backward to illustrate what groundwork needs to be laid out for you guys to meet their given timeline. But, again, the keyword here is their timeline. This is not a time frame that you, as a rep, are imposing on them but rather one they’ve divulged to you for whatever reason.

Your power now comes from being a diligent consultant working to help your prospects better achieve their goals.

sales recruiters

Conclusion: BANT

Hopefully, this quick overview of the BANT qualification criteria has helped help you understand how you can better qualify for your opportunities. Of course, it’s likely something you are already using for your day-to-day work, but perhaps this has given you some deeper insights as to why this qualification method has become such an industry standard.

-Dean Park

Dean Park is a seasoned tech sales professional with a wide range of organizations, from startups to enterprise businesses. Dean is also a sales mentor at GrowthX Academy in San Francisco.

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tips for getting into tech sales

Advanced Strategies for Tech Sales Excellence

So, you want to get a job in tech sales? Good, because you’ve come to the right place. This article will explain how to get a tech sales job, even without experience. 

Step 1: Build A Tech Oriented Sales Resume

First things first. Like any other job, you want to start with a solid resume. Then, think back to your experiences and summarize the most relatable sales skills you can bring into your new responsibilities as a sales representative in the tech industry.

Not sure what those relatable skills might be? No worries, we’re here to help you out.

For starters, if you have any sales experience from a previous job, that’s a great place to start. Whether or not you’ve specifically sold technology, if you’ve gone about anything of sale, much of the selling process remains the same.

You’ll still uncover as much information as you can about your prospective customers to learn what they want or need and then relate the underlying reasons behind that desire to your product or service.

What if you don’t have any previous sales experience?

Don’t worry; you can still find a way. Sales are simply the profession of persuasion. No matter what kind of work experience you have, you’ll almost certainly have to do some persuading.

Whether it was persuading your co-workers to jump on board with your new idea or even to eat together at a particular restaurant, you’ve been persuading people. But, if you really can’t think of any situations where you’ve done some persuading, well… perhaps you may want to reconsider a profession in sales.

Let’s move on. So now you’ve got your resume all built up and polished. What next? Getting interviews. 

find tech sales jobs

Step 2: Begin Your Job Search Process

There are many ways to go about this. If you have a specific position in mind, you can go directly to a company’s website to look for open positions, but more often than not, you’ll need some help identifying what companies you’d like to work for.

This is where platforms and recruiters can help. If you do some searching online, there are plenty of them, even ones explicitly dedicated to tech sales, that you can leverage. But, of course, we can also help you. 

Step 3: Make Sure You Prepare For Your Interview FAR Ahead Of Time

You’ll want to do a few things before you step foot into the room with your potential employer.  

  • Research about the company itself.
  • Learn when they were founded.
  • Learn their products and unique value proposition.
  • Discover what differentiates them from the other players in the market.
  • Find any other details that seem important to be informed about.
  • Recent news about and announcements from the company are always a plus.
best ways to get into tech sales

Step 4: Learn Your Target Company’s Sales Process (And Picture Yourself In It)

Above all, you’ll want to familiarize yourself with their sales process. After all, you are applying for a position in sales.

Prospecting

You need to understand the following things intimately:

  • Who are your potential customers, and how will you find them?
  • What tools or services will you be using?
  • This can be an excellent question for you during your interview if you’re unsure.
  • What are the tools and services the company is using today?
  • Why did they choose to bring on those specific tools?

Engaging

Questions to ask yourself:

  • How are you going to reach out and connect with your prospects?
  • What’s the reasoning behind your strategy?
  • Based on the company’s target industry, market, and customer profiles, what methods do you think will be most effective, and why?

Discovery

Here’s what you should do:

  • Schedule a time to have a conversation with your prospect to learn more about them.
  • What is their current situation?
  • What problems are they dealing with?
  • Based on what you uncover, think of how you can best articulate how your company’s products or services can alleviate those pains.

Closing

In technology sales, the step that usually comes after the discovery is the demo.

This is where you, as the sales rep, have the floor and opportunity to clearly illustrate to your prospects how their lives will be improved through your product or service.

You do this by relating the benefits your company provides to the problems they voiced to you during the discovery part phase.

There may be a bit of back and forth in terms of negotiation and the need to deal with a procurement team, but soon after the demo, the final step you’ll want to end with is closing the deal.

This is when your prospect and the involved stakeholders have made the decision to move forward in doing business with your company and are willing to put pen to paper, or so to say.

best tech sales jobs near me

Step 5: Revisit and Master Stages of the Sales Funnel

A great way to visualize this process from a high level is to think of it as a funnel.

The concept of a sales funnel is very prevalent in technology sales and is something you’ll likely want to familiarize yourself with.

You can easily search this term online and quickly understand how it would work for a business. In summary, it’s the idea of taking a large number of leads, refining them into prospects based on some target criteria, and ultimately converting them into customers by putting them through the sales process.

Awesome. So you’ve researched and taken the time to understand the sales process and how it works. All that’s left for you to do now is nail the interview.

recruiting agency

Step 6: Nail The Interview

There is a lot of advice on the best ways to approach an interview, but here are a few pointers to help you get started.

Be on time. Show up a bit early so you have some time to spare. Trust me, having that little extra time before the interview to level-set and get your head straight can only bode well for you.

Next, remember that most hiring managers are likely looking for three primary qualities.

Those are competency, character, and the ability to learn.

Competency is simply a measure of whether or not you can do the job at hand. If given the opportunity, would you be someone the company can rely on to get things done effectively?

Character is essential because, let’s face it, whether you like it or not, co-workers are people we end up spending a lot of time with. As such, your potential boss is probably looking to see if you can stand having them around and, more importantly if you’re someone they can trust.

The last quality you want to convey to the person on the other side of the table is the ability to learn.

As a bonus, you may want to consider emotional intelligence, too. This will help you become more empathetic as a sales professional, something employers care about.

Sure, it’s great if you’re a good person capable of doing the job at hand, but that’s not all that’s important in the workplace. Change is imminent in all aspects of life, and business is no different. So your boss will want to know that, should it become necessary, you’ll be open to new ideas and willing to adapt to changing circumstances rather than always stuck in your old ways.

Again, there’s a ton more information out there on other things you can do to do well in an interview, but keep these things in mind, and you should land your dream job in tech sales in no time.

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questions asked during sales interview

Popular Interview Questions

This article will fully summarize the four most common sales interview questions and give you the best possible answers!

Conduct Your Job Interview Like You Would The Sales Process

Whether you love or hate it, interviews are essential to the hiring process. That’s why you must be well prepared to handle any interview questions coming your way when you’re trying to get a job in tech sales.

Failure to do so will not bode well, as your potential employer might worry about how you will handle objections while on the job. How you take the questions thrown at you during the interview could make or break your chances of getting an offer, so make sure to answer them confidently.

Keep in mind that in a sense, the interview is very much like a sale, wherein you are the product and the company is the buyer.

Leverage this dynamic to your advantage and use the interview as a platform to showcase the various strategies and tactics you would use on the job. What better way to prove you’re the best candidate than to have the interviewer see you in action?

Below is a short list of 4 general questions asked during many tech sales interviews. Let’s take a moment to dig deeper into each one and identify the best ways to approach them.

best interviewing tips

1. Why do you want to be in sales? 

This question is an absolute classic and is almost guaranteed to come up during your interview. In asking this question, the interviewer is trying to understand your motivation. What about sales excites you and makes you want to get out of bed every morning?

Don’t stop with simple and vague statements like:

“I live and breathe sales” or “I’m just a natural-born salesperson”.

Provide examples that back up your claims. For example, what have you done that demonstrates your excellent sales abilities?

Why have these events influenced your decision to pursue a career in sales? What about your character and skills make you a good fit for a sales career instead of another field?

To ace this question, you need to leave the interviewer feeling there will be no need to worry about your motivation should you get hired.

They need to have that sense of confidence that even if they’re not always around to see you, you’ll have the ability and the self-motivation to stay focused and continue to perform.

tips for interviewing

2. What do you know about our company?

This question can be phrased in many ways, but ultimately, the interviewer is trying to see how well prepared you are. Therefore, use this question as a springboard to demonstrate your research prowess since it’s an extremely valuable skill for any tech sales professional.

If the company is public, you can read through their annual report or 10-K to find some golden nuggets of information, like their goals for the year or what they foresee as being some of their biggest challenges.

If instead, you’re interviewing for a private company or even a startup, there is still a wide range of resources at your disposal. Crunchbase is an excellent website for information on companies, especially early tech startups. Owler is another excellent resource you can use to find recent news about any company.

And of course, checking the company website and doing a quick Google search for the company name is a great way to get a high-level understanding of their business. At the very least, you want to understand who their customers are and how they differ from the other competitors in the space.

Try your best to piece things you find in your research together to show off your analytical skills and ability to see the bigger picture. For example, suppose you can prove you have a good understanding of the company’s environment and what its current situation means from a business perspective. In that case, there will be no doubt in the interviewer’s mind that you can do the same for your prospects and have meaningful business conversations.

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3. When was the last time you took a significant risk that didn’t pan out?

Another one that would be very similar to this would be the “What’s your greatest weakness?” question. Both of these questions require you to have a strong enough understanding of yourself to recognize your limitations. All of us are human, and none of us are perfect, but recognizing where your imperfections lie requires a strong sense of self-awareness.

Being able to point out where you could improve also demonstrates your ability to be coached which is something many hiring managers like to see in their candidates. On the other hand, someone who is completely stuck in their ways and unwilling to re-evaluate their approach can be tough to work with. Therefore, if you give the impression that you’re one of these candidates, the hiring manager may pass on you to save them from future frustrations.

This particular question differs from the ‘greatest weakness’ question because it goes one step further by gauging your risk tolerance and ability to take calculated risks. When listening to your experience, the interviewer tries to understand how you approach a risky situation, what you take into consideration, and how you ultimately factor everything into your final decision.

There is no one correct answer to this question, but there is one thing you always need to do with your response. Be clear and convincing.

Just like with question 1 on this list, there is no one correct answer or approach to this question, possibly even more so because it depends greatly on the company’s and interviewer’s tolerance for risk. Whether risk-loving or risk-averse, you want to provide an example that closely aligns with their preferences.

Your research can sometimes give you a good sense of the company’s risk tolerance. Additionally, if you’re good at reading people, you can often tell by the interviewer’s body language how aggressive of a personality they have. The more aggressive they seem, the more likely they’ll have a higher tolerance for risk. If all else fails and you can’t understand where they stand, err more on the higher risk side. After all, you are trying to work in sales. Sales managers would instead hire someone who can take action on a well-thought-out scenario than the other way around, especially if the candidate has already proven that they are very coachable.

To prove that you are indeed coachable, think back to an experience that didn’t go as you wanted and explain the lessons you learned from that experience. Bonus points if you can even talk about how you continue to use those lessons to this day. By doing this, you’re illustrating that you are someone who inherently focuses on self-improvement and embraces change for the better.

browse tech sales jobs

4. Do you have any questions for me?

Though seemingly innocuous, this question can be pretty loaded. A candidate’s answers to this question reveal a lot about their character.

A lot of the time, you may have legitimate questions about the job that are left unanswered, and this is the right time to ask those questions. However, as a fair warning, it would be highly advisable not to make every question about the company’s benefits or what you stand to gain from the position. Instead, though they may be necessary, try to sprinkle in some additional questions around anything unclear about how you’d actually do your job. You can probably get many simple answers to your benefits questions by doing a little research on the company’s Glassdoor profile.

That way, you can ask other questions more relevant to the job at hand during the interview. For example, what tools will you be using? What are everyday struggles they see with new hires coming on board? What have others before you done to succeed? Try to think more along these lines, as this will convey to your interviewer that you are serious and excited about the work.

This is almost always the last question asked during the interview, so don’t squander the opportunity to make a great final impression. Instead, utilize the peak-end rule to your advantage and go out with a bang to ensure you have the highest chance of getting that job offer.

Lastly, remember that just as much as the company is trying to evaluate your fit into their business and available role, you should also be assessing the fit of the position to your personal preferences. Everyone is different, so if certain things about a job are essential for you, make sure to touch on those as well. The last thing you’d want to do is hastily join an organization just for the sake of getting a new job only to find out soon after that you made the wrong decision and, even worse, may have to go through the whole job search process again because you joined the lousy company.

PS – Check out this video below by Richard McMunn for another in-depth look at the most common sales interview questions and the best ways to answer them:


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network

This blog post is actually a continuation of a previous blog post on how you can improve your networking abilities. If you haven’t already read the first part of this series, check it out here.

Now for those who are caught up or just want to get into the nitty gritty of ways you can use body language and tonality to further improve your networking game, read on!

 

 

Dean Park is a seasoned tech sales professional that’s been involved with a wide range of organizations from startups to enterprise businesses. Dean is also a sales mentor at GrowthX Academy in San Francisco.

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ai future of sales

It’s no secret that we’re currently on the brink of an unprecedented AI revolution. Over the past few decades, technology has quickly taken over the way we live. Many of us today use our computers to make a living and it’s now simply the cultural norm to rely on technology as your primary source of entertainment among many other things.  

With the vast efficiencies and capabilities that technology brings, it’s easy to understand why technology has become so omnipresent in our lives. What would have taken our ancestors weeks to write on a manuscript can now be drafted in a matter of days on any word processor. In the past the speed at which this process could be completed was limited by the speed at which you could type but now we can draft as quickly as we speak thanks to modern voice to text technology, granted edits will be necessary. However, in the near future there will come a time when our computers can not only transcribe our words but also revise it to a final draft for us. In fact, it will actually be capable of accomplishing a great deal more than that.

The driving force that will deliver us these amazing new capabilities is called natural language understanding which is a subtopic in the broader field of artificial intelligence. We’re not there yet but it’s only a matter of time before a computer is built that will have the ability to code changes into itself. Soon thereafter we’ll be dealing with what is called artificial-superintelligence which is AI that achieves a level of intelligence greater than all of humankind. It would be too lengthy to discuss this idea in its entirety as well as its ramifications for society but if you’re curious to learn more about it, this is actually a really good article that does an amazing job of providing a comprehensive overview of the current state of AI and where its headed.

Instead this article will focus on the impact that AI will have on the professional world of sales. Like many other sectors, salespeople will see their jobs being impacted in some way or another by artificial intelligence with many of them possibly even losing their jobs to it. NPR put out an interesting interactive that provides predictions of how likely your job is to be taken over by a machine if you’re curious to check that out. AI will indeed have an impact on blue-collar jobs but interestingly enough data shows that in fact there are many more use cases that threaten the security of white-collar jobs than blue-collar ones. We’ll touch more on what this means for the modern sales professional a little later in this article.

For the most part though we can expect that in most instances AI will augment rather than replace the work that we perform. We’re seeing the the start of this already with a myriad of AI business solutions like Einstein from Salesforce. Einstein currently offers things like predictive lead scoring,  lead insights, as well as predictions and alerts for high priority opportunities with a strong likelihood to close. That’s not to say though that Salesforce is the only player or the best vendor in the space.

There are a tremendous number of other businesses as well that are trying to leverage the benefits that AI offers for commercial success. These include companies like x.ai, Spiro, Clearbit Connect, LeadCrunch and Crystal, each of which provide some very interesting value propositions. X.ai is a virtual assistant who schedules meetings on your behalf by proposing free times and automatically sending calendar invites for agreed appointments. Spiro is another type of virtual assistant but one that’s focused on helping sales professionals stay focused on top prospects by sending reminders and notifications based on previous activity within a deal cycle. Clearbit Connect is a gmail plugin that’s leveraging AI to streamline the arduous process of prospecting by taking care of the search for emails and LinkedIn profiles for you. LeadCrunch is another notable business assisting in the prospecting realm and one that helps identify new potential customers based on your existing customer profiles. The final business on our list, Crystal is a service that’s looking to coach sales professionals on how best to reach out to their prospects by considering their personality and communication styles.

Understandably to some of you these products may seem gimmicky and to others it may simply be more money than you’re willing to pay for the benefits. However the underlying message here is not that these are all businesses or services we need to be taking advantage of right now. Rather, what should excite us is the fact that we’re seeing seedlings of what will soon be a technological revolution that will bring tremendous convenience to the everyday sales professional that has never been available before.

For the average salesperson this would mean they no longer have to deal with manual data entry and will instead have a future CRM that can automatically track and log all of their activities for them. Companies like Sudo are making the early inroads towards making this ethereal vision a reality through a virtual assistant chatbot. Though a chatbot isn’t the minimal user interface CRM that you may be imagining it’s again important to recognize that these are the initial steps towards a more convenient future.

Thanks to Moore’s law what is a chatbot today can quickly evolve into an intelligent personal assistant that’s possibly even more advanced than the ones we carry around in our smartphones today. Additionally, this same CRM could possibly even prospect and conduct outreach on our behalf while leveraging the benefits of increased insights better than any human ever could.

And as time continues, mergers and acquisitions as well as more efficient development cycles will lead to the merging of the many capabilities we’ve discussed so far which should be even more exciting news to the modern sales executive.

A future with artificial intelligence will likely mean a future where professional data is so abundant, connected and available that records can be updated in real time eliminating the whole notion of “dirty data” or outdated information.  Reports and summaries could be built in a matter of minutes upon verbal request to a computer and the costly process of finding and building target lists can be as easy as asking, “Computer, what is my addressable market?”.

What this means for the modern sales professional is that you’re life is going to get a lot easier over the next few decades but only if you have a sales job that isn’t likely to be automated by a machine. This technological revolution won’t take place tomorrow or next week but it’s important to understand that it is indeed a serious and imminent trend and one that needs to be taken into consideration when planning for your career. The best way to understand whether or not your job has a high likelihood of being automated is to look at your job description. The more your work is repetitive in nature and requires little to no cognitive judgement to complete the more likely your job is to be replaced by a machine because the financial and productivity incentives for businesses will be too strong to ignore. These would likely be roles in an administrative, business development or otherwise entry level function in a sales organization.

The next most likely group to feel pressure on their job security are those that are charged with maintaining a sales process or system. Reason being, at the moment these duties do require some level of human oversight but there will be a time when AI evolves from artificial narrow intelligence to artificial general intelligence and because a machine has no need for food, sleep, insurance or a raise, it’s inevitable for businesses to start replacing some of their workforce with these machines. This would probably apply to many folks working in a sales operation capacity.

The jobs least likely to be impacted and taken over the pending AI revolution are those that inherently requires some human element of thought or trust. Because humans are social creatures, no matter how efficient machines can become and how closely they can resemble our intelligence, there is a level of human trust that can’t be built up with a machine. As such there will always be some need for “human” reassurance in business. These roles will likely revolve around things like sales strategy, contract negotiations, training or coaching and the like.

If you want to learn more on how to slowly develop a career path towards these kinds of roles, check out the Rainmaker platform for sales professionals. There you can check out new opportunities are there for your in the next step of your sales career and also see how you stack up against your peers. It’s a great resource to get a better understanding of your professional competency and to make sure you’re not leaving any untapped opportunities on the table.

-Dean Park

Dean Park is a seasoned tech sales professional that’s been involved with a wide range of organizations from startups to enterprise businesses. Dean is also a sales mentor at GrowthX Academy in San Francisco.

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