{"id":203,"date":"2019-09-19T00:00:14","date_gmt":"2019-09-19T00:00:14","guid":{"rendered":"https:\/\/www.rainmakers.co\/blog\/?p=203"},"modified":"2019-09-19T16:38:21","modified_gmt":"2019-09-19T16:38:21","slug":"emotional-intelligence-sales-candidate","status":"publish","type":"post","link":"https:\/\/rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/","title":{"rendered":"The *ONE* Unwritten Trait You Must Possess To Get a Sales Job in 2020 (And Three Tips On How To Improve It)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Imagine walking into your office on Monday morning only to discover that after months of courting your top prospect has terminated their relationship with you. Would you throw a fit and blame your sales team? Or would you take a moment to compose yourself and then start figuring out what went wrong? While we\u2019d all like to believe we would choose the third reaction, emotions can be a difficult beast to tame. And although equating intelligence with emotion may seem like an oxymoron, emotional intelligence now accounts for<\/span><strong><a href=\"https:\/\/www.irmi.com\/articles\/expert-commentary\/emotional-intelligence-competencies-of-top-salespeople\/\"> 80% of the qualities<\/a><\/strong><span style=\"font-weight: 400;\"> responsible for success in the workplace.<\/span><\/p>\n<p>And if you happen to be in the market for a<strong> <a href=\"https:\/\/www.rainmakers.co\/\">new sales gig<\/a><\/strong>, emotional intelligence is one the most underrated qualities you can possess as a sales candidate.<\/p>\n<p>The challenge? You can&#8217;t easily claim that you&#8217;re an emotionally intelligent person during an interview because it&#8217;s not a numerically measurable KPI.<\/p>\n<blockquote><p><em>Emotional intelligence on a resume is like a deflected pass in basketball. You know it makes a difference, but it&#8217;s hard to prove the ROI.\u00a0<\/em><\/p><\/blockquote>\n<h2>So, What Exactly is Emotional Intelligence?<\/h2>\n<p><span style=\"font-weight: 400;\">In a nutshell, emotional intelligence involves a person\u2019s ability to recognize and regulate their own emotions as well as the emotions of others. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A<\/span> <span style=\"font-weight: 400;\">study of Fortune 500 companies found that <\/span><i><span style=\"font-weight: 400;\">salespeople with high emotional intelligence &#8220;<\/span><\/i><strong><a href=\"http:\/\/completeintelligence.com\/wp-content\/uploads\/7-Bottom-Line-Benefits-of-Emotional-Intelligence-in-the-Workplace.pdf\">outperformed those with medium to low EI by 50%<\/a><\/strong><i><span style=\"font-weight: 400;\">&#8220;. <\/span><\/i><span style=\"font-weight: 400;\">With numbers like these, it\u2019s no wonder an increasing number of sales professionals are investing in the development of their emotional intelligence to obtain the following qualities.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Self Awareness:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Those with high emotional intelligence are<\/span><strong><a href=\"http:\/\/www.vablet.com\/importance-emotional-intelligence-sales-reps\/\"> self-aware<\/a><\/strong><span style=\"font-weight: 400;\">, which means they know their strengths and weaknesses when it comes to customer relations. This is important as it allows you to understand how you come across to potential clients and promotes a relationship based on understanding.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Self-Control:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Self-control is also a trait of the emotionally intelligent and is especially important in sales. Dealing with clients is unpredictable, to say the least, which means the ability to control your emotions could be the difference between a closed deal and a lost one.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Empathy: <\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.saleshacker.com\/the-resilient-and-empathetic-sales-person\/\">Empathy<\/a><\/strong> is the ability to understand what others think or feel. In other words, it\u2019s the ability to put yourself in your prospective clients\u2019 shoes in order to understand them better. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Much like self-control, empathy can save a strained professional relationship. Rather than pushing your own agenda, empathy allows you to understand where your client is coming from and enables you to provide them with what they need in that moment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, while some individuals naturally exhibit high levels of emotional intelligence, it is also a skill set that can be improved upon with the following practices.<\/span><\/p>\n<h2>Key Takeaways For Improving Your Emotional IQ<\/h2>\n<h3><span style=\"font-weight: 400;\">1) Scheduled Self-Reflection:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Salespeople are notoriously busy. Between answering and sending out emails, managing client relationships, and putting out proverbial fires it can be difficult to carve out some downtime. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although it may seem counterproductive to put your day on hold for self-reflection, it could be the secret weapon you need to increase your sales. It takes time to examine our behavior and set intentions for change, without it our desire to improve is a moot point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s riding the subway or waiting for your spin class to start, find the time to ask yourself some<\/span> introspective questions<span style=\"font-weight: 400;\"> such as:<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">What did I do well today, and how can I continue that behavior?<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">What caused me to react poorly today? <\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">What can I do differently next time?<\/span><\/em><\/p><\/blockquote>\n<h3><span style=\"font-weight: 400;\">2) Practice Empathy:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Take a moment prior to your interactions to view things from the other side of the table. Sure, your prospects may have a need for what you\u2019re selling, but they likely don\u2019t have the time to understand everything that you offer. This means they need you to be their valued shortcut that helps them to make an informed decision without wasting precious time.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3) Practice Responding, Not Reacting:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remember the scenario above about losing a top prospect? The first two scenarios are examples of <\/span><i><span style=\"font-weight: 400;\">reacting<\/span><\/i><span style=\"font-weight: 400;\"> to an emotional trigger, while the last scenario is an example of<\/span><strong><a href=\"http:\/\/www.lifehack.org\/articles\/communication\/7-practical-ways-improve-your-emotional-intelligence.html\"> responding<\/a><\/strong><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In contrast to an unconscious emotional reaction, responding involves making a conscious choice about how you will act. So, the next time someone cuts in front of you in the Starbucks line or uses the last of the coffee creamer at work &#8211; practice your cool, calm, and collected response.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nobody said being a salesperson was easy, but there are times when it\u2019s undeniably worth it. While the challenges you face every day may never change, your reactions can \u2014 all it takes is a little practice. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine walking into your office on Monday morning only to discover that after months of courting your top prospect has terminated their relationship with you. Would you throw a fit and blame your sales team? Or would you take a moment to compose yourself and then start figuring out what went wrong? While we\u2019d all [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":214,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[143],"class_list":["post-203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-job-search","tag-candidates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Importance of Emotional Intelligence For Sales Candidates<\/title>\n<meta name=\"description\" content=\"Your history of &quot;crushing targets&quot; may not be enough. Learn why you need to have emotional intelligence to land your next sales gig.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The ONE Unwritten Trait You Must Possess To Get a Sales Job in 2018 | Rainmakers\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t think your history of &quot;crushing targets&quot; makes you qualified for the next gig. Learn the ONE unwritten quality you must possess in sales today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/\" \/>\n<meta property=\"og:site_name\" content=\"Sales Career Advice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rainmakersonly\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-19T00:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-19T16:38:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rainmakers.co\/blog\/wp-content\/uploads\/2017\/11\/emotional-intelligence-sales-job-2018.jpg\" \/>\n<meta name=\"author\" content=\"Michael Ferguson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The ONE Unwritten Trait You Must Possess To Get a Sales Job in 2018\" \/>\n<meta name=\"twitter:description\" content=\"Don&#039;t think your history of &quot;crushing targets&quot; makes you qualified for the next gig. Learn the ONE unwritten quality you must possess in sales today.\" \/>\n<meta name=\"twitter:creator\" content=\"@rainmakers_only\" \/>\n<meta name=\"twitter:site\" content=\"@rainmakers_only\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Ferguson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/\"},\"author\":{\"name\":\"Michael Ferguson\",\"@id\":\"https:\/\/44.214.167.74\/blog\/#\/schema\/person\/0dc49dc212498c67c51bf211fb7b4fcf\"},\"headline\":\"The *ONE* Unwritten Trait You Must Possess To Get a Sales Job in 2020 (And Three Tips On How To Improve It)\",\"datePublished\":\"2019-09-19T00:00:14+00:00\",\"dateModified\":\"2019-09-19T16:38:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/\"},\"wordCount\":790,\"publisher\":{\"@id\":\"https:\/\/44.214.167.74\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/11\/emotional-intelligence-sales-job-2018.jpg\",\"keywords\":[\"Candidates\"],\"articleSection\":[\"Job Search\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/\",\"url\":\"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/\",\"name\":\"The Importance of Emotional Intelligence For Sales Candidates\",\"isPartOf\":{\"@id\":\"https:\/\/44.214.167.74\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/11\/emotional-intelligence-sales-job-2018.jpg\",\"datePublished\":\"2019-09-19T00:00:14+00:00\",\"dateModified\":\"2019-09-19T16:38:21+00:00\",\"description\":\"Your history of \\\"crushing targets\\\" may not be enough. Learn why you need to have emotional intelligence to land your next sales gig.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/#primaryimage\",\"url\":\"https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/11\/emotional-intelligence-sales-job-2018.jpg\",\"contentUrl\":\"https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/11\/emotional-intelligence-sales-job-2018.jpg\",\"width\":2000,\"height\":1272,\"caption\":\"emotional intelligence sales job 2018\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/44.214.167.74\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The *ONE* Unwritten Trait You Must Possess To Get a Sales Job in 2020 (And Three Tips On How To Improve It)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/44.214.167.74\/blog\/#website\",\"url\":\"https:\/\/44.214.167.74\/blog\/\",\"name\":\"Sales Career Advice\",\"description\":\"Rainmakers is the career marketplace for sales talent\",\"publisher\":{\"@id\":\"https:\/\/44.214.167.74\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/44.214.167.74\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/44.214.167.74\/blog\/#organization\",\"name\":\"Rainmakers\",\"url\":\"https:\/\/44.214.167.74\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/44.214.167.74\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.rainmakers.co\/blog\/wp-content\/uploads\/2022\/04\/rainmakers-logo-dark-1200x900-1.png\",\"contentUrl\":\"https:\/\/www.rainmakers.co\/blog\/wp-content\/uploads\/2022\/04\/rainmakers-logo-dark-1200x900-1.png\",\"width\":2400,\"height\":1800,\"caption\":\"Rainmakers\"},\"image\":{\"@id\":\"https:\/\/44.214.167.74\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/rainmakersonly\",\"https:\/\/x.com\/rainmakers_only\",\"https:\/\/www.linkedin.com\/company\/17877072\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/44.214.167.74\/blog\/#\/schema\/person\/0dc49dc212498c67c51bf211fb7b4fcf\",\"name\":\"Michael Ferguson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/44.214.167.74\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2287fd00de1160551df19e3995376b3a89ae0bde25620e946d370f176a346664?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2287fd00de1160551df19e3995376b3a89ae0bde25620e946d370f176a346664?s=96&d=retro&r=g\",\"caption\":\"Michael Ferguson\"},\"description\":\"CEO &amp; Co-founder @Rainmakers. 3rd time founder with an exit.\",\"url\":\"https:\/\/rainmakers.co\/blog\/author\/mikeyferg\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Importance of Emotional Intelligence For Sales Candidates","description":"Your history of \"crushing targets\" may not be enough. Learn why you need to have emotional intelligence to land your next sales gig.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/","og_locale":"en_US","og_type":"article","og_title":"The ONE Unwritten Trait You Must Possess To Get a Sales Job in 2018 | Rainmakers","og_description":"Don't think your history of \"crushing targets\" makes you qualified for the next gig. Learn the ONE unwritten quality you must possess in sales today.","og_url":"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/","og_site_name":"Sales Career Advice","article_publisher":"https:\/\/www.facebook.com\/rainmakersonly","article_published_time":"2019-09-19T00:00:14+00:00","article_modified_time":"2019-09-19T16:38:21+00:00","og_image":[{"url":"https:\/\/www.rainmakers.co\/blog\/wp-content\/uploads\/2017\/11\/emotional-intelligence-sales-job-2018.jpg","type":"","width":"","height":""}],"author":"Michael Ferguson","twitter_card":"summary_large_image","twitter_title":"The ONE Unwritten Trait You Must Possess To Get a Sales Job in 2018","twitter_description":"Don't think your history of \"crushing targets\" makes you qualified for the next gig. Learn the ONE unwritten quality you must possess in sales today.","twitter_creator":"@rainmakers_only","twitter_site":"@rainmakers_only","twitter_misc":{"Written by":"Michael Ferguson","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/#article","isPartOf":{"@id":"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/"},"author":{"name":"Michael Ferguson","@id":"https:\/\/44.214.167.74\/blog\/#\/schema\/person\/0dc49dc212498c67c51bf211fb7b4fcf"},"headline":"The *ONE* Unwritten Trait You Must Possess To Get a Sales Job in 2020 (And Three Tips On How To Improve It)","datePublished":"2019-09-19T00:00:14+00:00","dateModified":"2019-09-19T16:38:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/"},"wordCount":790,"publisher":{"@id":"https:\/\/44.214.167.74\/blog\/#organization"},"image":{"@id":"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/#primaryimage"},"thumbnailUrl":"https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/11\/emotional-intelligence-sales-job-2018.jpg","keywords":["Candidates"],"articleSection":["Job Search"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/","url":"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/","name":"The Importance of Emotional Intelligence For Sales Candidates","isPartOf":{"@id":"https:\/\/44.214.167.74\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/#primaryimage"},"image":{"@id":"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/#primaryimage"},"thumbnailUrl":"https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/11\/emotional-intelligence-sales-job-2018.jpg","datePublished":"2019-09-19T00:00:14+00:00","dateModified":"2019-09-19T16:38:21+00:00","description":"Your history of \"crushing targets\" may not be enough. Learn why you need to have emotional intelligence to land your next sales gig.","breadcrumb":{"@id":"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/#primaryimage","url":"https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/11\/emotional-intelligence-sales-job-2018.jpg","contentUrl":"https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/11\/emotional-intelligence-sales-job-2018.jpg","width":2000,"height":1272,"caption":"emotional intelligence sales job 2018"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rainmakers.co\/blog\/emotional-intelligence-sales-candidate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/44.214.167.74\/blog\/"},{"@type":"ListItem","position":2,"name":"The *ONE* Unwritten Trait You Must Possess To Get a Sales Job in 2020 (And Three Tips On How To Improve It)"}]},{"@type":"WebSite","@id":"https:\/\/44.214.167.74\/blog\/#website","url":"https:\/\/44.214.167.74\/blog\/","name":"Sales Career Advice","description":"Rainmakers is the career marketplace for sales talent","publisher":{"@id":"https:\/\/44.214.167.74\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/44.214.167.74\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/44.214.167.74\/blog\/#organization","name":"Rainmakers","url":"https:\/\/44.214.167.74\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/44.214.167.74\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.rainmakers.co\/blog\/wp-content\/uploads\/2022\/04\/rainmakers-logo-dark-1200x900-1.png","contentUrl":"https:\/\/www.rainmakers.co\/blog\/wp-content\/uploads\/2022\/04\/rainmakers-logo-dark-1200x900-1.png","width":2400,"height":1800,"caption":"Rainmakers"},"image":{"@id":"https:\/\/44.214.167.74\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/rainmakersonly","https:\/\/x.com\/rainmakers_only","https:\/\/www.linkedin.com\/company\/17877072\/"]},{"@type":"Person","@id":"https:\/\/44.214.167.74\/blog\/#\/schema\/person\/0dc49dc212498c67c51bf211fb7b4fcf","name":"Michael Ferguson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/44.214.167.74\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2287fd00de1160551df19e3995376b3a89ae0bde25620e946d370f176a346664?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2287fd00de1160551df19e3995376b3a89ae0bde25620e946d370f176a346664?s=96&d=retro&r=g","caption":"Michael Ferguson"},"description":"CEO &amp; Co-founder @Rainmakers. 3rd time founder with an exit.","url":"https:\/\/rainmakers.co\/blog\/author\/mikeyferg\/"}]}},"_links":{"self":[{"href":"https:\/\/rainmakers.co\/blog\/wp-json\/wp\/v2\/posts\/203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rainmakers.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rainmakers.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rainmakers.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rainmakers.co\/blog\/wp-json\/wp\/v2\/comments?post=203"}],"version-history":[{"count":0,"href":"https:\/\/rainmakers.co\/blog\/wp-json\/wp\/v2\/posts\/203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rainmakers.co\/blog\/wp-json\/wp\/v2\/media\/214"}],"wp:attachment":[{"href":"https:\/\/rainmakers.co\/blog\/wp-json\/wp\/v2\/media?parent=203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rainmakers.co\/blog\/wp-json\/wp\/v2\/categories?post=203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rainmakers.co\/blog\/wp-json\/wp\/v2\/tags?post=203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}