{"id":234,"date":"2019-09-19T05:50:09","date_gmt":"2019-09-19T05:50:09","guid":{"rendered":"https:\/\/www.rainmakers.co\/blog\/?p=234"},"modified":"2023-04-28T14:17:48","modified_gmt":"2023-04-28T14:17:48","slug":"personal-branding-roadmap-template","status":"publish","type":"post","link":"https:\/\/rainmakers.co\/blog\/personal-branding-roadmap-template\/","title":{"rendered":"Personal Branding Roadmap Template For 2020 Sales Job Seekers"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">The importance of personal branding for career development is more vital now than ever for career salespeople thinking long-term. Your online reputation is now your resume and the key to future career growth. &nbsp;<\/span><\/p>\n\n\n\n<p>Having a personal brand gives you tremendous leverage when it comes to landing great career opportunities. For example, you might <strong><a href=\"https:\/\/www.rainmakers.co\/blog\/how-to-get-tech-sales-job\/\" target=\"_blank\" rel=\"noopener noreferrer\">lack the job experience requirements<\/a><\/strong> for a role you really want, but having a strong personal brand may be able to compensate for that.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">5-10 years ago, finding a new job worked heavily in the employers\u2019 favor. Fast-forward 5-10 years later and digital transformation has shifted the advantage to the candidate. The <\/span><strong><a href=\"http:\/\/www.mrinetwork.com\/media\/303951\/recruiter_sentiment_study_1st_half_2016.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">MRI Network stated:<\/a><\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><span style=\"font-weight: 400;\">\u201c86% of recruiters and 62% of employers felt the 2016 labor market was candidate-driven.\u201d <\/span><\/em><\/p><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Take a look at <\/span>Tim Ferris<strong>&nbsp;<\/strong>or Gary Vaynerchuk<span style=\"font-weight: 400;\"> as some key <\/span><span style=\"font-weight: 400;\">self-branding examples<\/span><span style=\"font-weight: 400;\">. Of course, they are at the extreme end of the spectrum, but they are the poster children for what you can achieve building a personal brand at scale.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"512\" data-src=\"https:\/\/www.rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/tim-ferris.jpg\" alt=\"tim ferris personal brand\" class=\"wp-image-235 lazyload\" data-srcset=\"https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/tim-ferris.jpg 1024w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/tim-ferris-300x150.jpg 300w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/tim-ferris-768x384.jpg 768w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/tim-ferris-705x353.jpg 705w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/tim-ferris-450x225.jpg 450w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Before diving into actionable <\/span><span style=\"font-weight: 400;\">personal branding techniques<\/span><span style=\"font-weight: 400;\"> for job seekers (especially those in sales), it\u2019s important to point out a hard reality. It isn\u2019t going to be easy. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Building a personal brand is going to be a huge time commitment and will show little return in the short-term, but the long-term gains for the future of your career are limitless if you put in the blood, sweat, and tears in the beginning.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To get started you need to start asking yourself the questions below and write them down inside a google doc sheet or piece of paper. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Answer these questions to help you build out your personal branding roadmap in 2018:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">What is your \u201cvalue\u201d differentiator?<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Who is your target audience? <\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">What channels does your target audience live?<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">What outcome are you trying to achieve short-term?<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">What outcome are you trying to achieve long-term?<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">What is your motive for building a personal brand?<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">What keywords do you want to be found for?<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">What is your content strategy?<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">What KPIs are you going to commit to (daily\/weekly)?<\/span><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.rainmakers.co\/apply-now\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.rainmakers.co\/blog\/wp-content\/uploads\/2019\/03\/IIf-youre-ready-to-have-top-tech-companies-compete-to-hire-you-create-your-rainmaker-profile-now-___-2.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1 \u2013 What Is Your Value Differentiator?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The importance of personal branding for career development<\/span><span style=\"font-weight: 400;\"> all starts with understanding your \u201cvalue\u201d differentiator. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This will sound like a daunting task in the beginning. The easiest way to understand this is by understanding your strengths and weaknesses. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What makes you standout amongst the noise as a candidate every employer would want to hire? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What makes you the expert in your field? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is the key to getting started with your <\/span><span style=\"font-weight: 400;\">personal branding plan<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Determine Your Strengths\/Weaknesses<span style=\"font-weight: 400;\">: <\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Take out a piece of paper and start writing down your strengths on one side of the page and weaknesses on the other. What wisdom do you have in your field that others don\u2019t? &nbsp;Where do you lack wisdom? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you get stuck, don\u2019t hesitate to reach out to your co-workers and managers from your past and current jobs. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Really challenge yourself to understand your weaknesses because these will show you areas that need improvement. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You should consistently thrive to optimize your value differentiator. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"512\" data-src=\"https:\/\/www.rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/strength-weakness.png\" alt=\"strength vs weakness personal brand\" class=\"wp-image-237 lazyload\" data-srcset=\"https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/strength-weakness.png 1024w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/strength-weakness-300x150.png 300w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/strength-weakness-768x384.png 768w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/strength-weakness-705x353.png 705w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/strength-weakness-450x225.png 450w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2 \u2013 Who Is Your Target Audience?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To capture the right employer\u2019s attention, it\u2019s imperative that you understand your personal brand target persona. This is comparable to understanding personas in sales and marketing. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Make a list of all the influencers, employers, or decision makers you are trying to start conversation with or get attention from. This should help you build out your target audience. <\/span><\/p>\n\n\n\n<p><i>Industry<\/i><span style=\"font-weight: 400;\">: Thinking long-term about your career what industry do you want to work in for the rest of your career? Narrow this down to your niche as much as possible. <\/span><\/p>\n\n\n\n<p><i>Seniority Level<\/i><span style=\"font-weight: 400;\">: Do you speak to executives, mid-management, or practitioners? <\/span><\/p>\n\n\n\n<p><i>Job Function<\/i><span style=\"font-weight: 400;\">: Do you speak to marketing, sales, IT, or accounting? <\/span><\/p>\n\n\n\n<p><i>Industry Influencers<\/i><span style=\"font-weight: 400;\">: Who are the experts in your field?<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 \u2013 Which Channels Actually Matter To Your Target Audience?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">This part should be easy. <\/span><span style=\"font-weight: 400;\">The importance of personal branding for career development<\/span><span style=\"font-weight: 400;\"> starts with not only understanding who your audience is, but even more important, is where do they live? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For most B2B professionals, <strong><a href=\"https:\/\/www.saleshacker.com\/build-personal-brand-linkedin\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn is the best place to build your personal brand<\/a><\/strong>.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"> In most cases, your target audience will be engaged on multiple channels. Pick two channels (three at most), in the beginning, and really focus on those as you are getting started. <\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quora<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reddit<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pinterest<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">4 \u2013 What Outcomes Are You Trying to Achieve Short-Term?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In the beginning, when building out your personal branding plan, it\u2019s vital to understand what outcome you are trying to achieve. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What are your short-term goals? These are outcomes you can achieve as little wins in a short-period of time. Most of these will be around audience growth and engagement metrics.<\/span><\/p>\n\n\n\n<p>Some recommended short term goals to help you get started:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Grow targeted following<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create 1-1 conversations<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content creation<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content curation<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Profile views<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Connections<\/span><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">5 \u2013 What Outcomes Are You Trying to Achieve Long-Term?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Short-term wins over time will help you get to your long-term goals. Your goal here is to turn your short-term wins into habits that help you get to your long-term goals faster. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Long-term goals should incorporate building real expertise in your field that captures the attention from your employers based on association and wisdom.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Some recommended long term goals to help you get started:<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inbound 1-1 conversations with target employers\/recruiters<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase in number of qualified interviews<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More opportunity in higher positions<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More qualified connections with industry influencers<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interviewed on top industry podcasts<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guest posts on top industry blogs<\/span><\/li><\/ol>\n\n\n\n<p>Link to this podcast \u2192<strong> <a href=\"https:\/\/www.youtube.com\/watch?v=cKeolScvBdI\">https:\/\/www.youtube.com\/watch?v=cKeolScvBdI<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1030\" height=\"579\" data-src=\"https:\/\/www.rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/salesman-podcast-personal-brand-1030x579.jpg\" alt=\"salesman podcast personal brand\" class=\"wp-image-238 lazyload\" data-srcset=\"https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/salesman-podcast-personal-brand-1030x579.jpg 1030w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/salesman-podcast-personal-brand-300x169.jpg 300w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/salesman-podcast-personal-brand-768x432.jpg 768w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/salesman-podcast-personal-brand-1500x844.jpg 1500w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/salesman-podcast-personal-brand-705x397.jpg 705w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/salesman-podcast-personal-brand-450x253.jpg 450w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/salesman-podcast-personal-brand.jpg 1600w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1030px; --smush-placeholder-aspect-ratio: 1030\/579;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6 &#8211; What&#8217;s Your Motivation For Building A Personal Brand In The First Place?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">This one should be obvious, but it must be part of building out your plan, so you don\u2019t lose track of why you are investing the time and energy.<\/span><\/p>\n\n\n\n<p>For example, musicians build a personal brand so they can <strong><a href=\"https:\/\/officialgaetano.com\/music-industry\/marketing-promotion\/how-to-get-booked-for-shows\/\" target=\"_blank\" rel=\"noopener noreferrer\">get booked for more shows<\/a><\/strong> and gain more fans.<\/p>\n\n\n\n<p>For B2B professionals, you may be looking for thought leadership opportunities such as speaking at a conference.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This exercise might also help steer you AWAY from building a personal brand (and that\u2019s okay). <\/span><\/p>\n\n\n\n<p>Ask yourself these questions:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why am I building a personal brand?<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who is going to benefit from my personal brand?<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Am I doing this to give more than I receive (or vice versa)?<\/span><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Will I be focused on building strong relationships?<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">If the answer to these questions seem to be more \u201cme\u201d focused than \u201cwe\u201d focused, it might not be worth making the commitment. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 &#8211; Which Keywords Do You Want To &#8220;Rank&#8221; For ?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Understanding keywords that you want to be found for will help drive the long-term success of your personal brand. Keywords play a major role when setting up and optimizing your social profiles (or website) to be found by employers in the short-term and long-term. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using the \u201cskills\u201d section inside your LinkedIn profile will help you determine which industry keywords employer\u2019s and recruiters search the most. This should be a pretty simple process, but you can also search industry hashtags using hastagify.me to get more granular in your search.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"975\" height=\"661\" data-src=\"https:\/\/www.rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/featured-skills.png\" alt=\"featured skills linkedin personal brand\" class=\"wp-image-240 lazyload\" data-srcset=\"https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/featured-skills.png 975w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/featured-skills-300x203.png 300w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/featured-skills-768x521.png 768w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/featured-skills-705x478.png 705w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/featured-skills-450x305.png 450w\" data-sizes=\"(max-width: 975px) 100vw, 975px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 975px; --smush-placeholder-aspect-ratio: 975\/661;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">8 &#8211; What Is Your Content Strategy?<\/h2>\n\n\n\n<p>Want a little known secret to building your personal brand, FAST?<\/p>\n\n\n\n<p>Content. Simple as that.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2017\/03\/23\/building-your-personal-brand-through-content\/#2c3643260d03\" target=\"_blank\" rel=\"noopener noreferrer\">Content is the key driver<\/a><\/strong> when building a <\/span><span style=\"font-weight: 400;\">personal branding plan<\/span><span style=\"font-weight: 400;\"> that captures attention at scale. The key here is to be super strategic with the content you curate, create, and share. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Aligning your \u201cvalue\u201d differentiator with your content is key to capture your target audience\u2019s attention. Your keyword strategy will need to be integrated heavily into this strategy. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Focus on these two key areas:<\/h3>\n\n\n\n<p><i>Content Curation<\/i><span style=\"font-weight: 400;\"> \u2013 Sharing other people\u2019s content is vital (especially in the beginning) to driving more targeted connections, conversation, and attention. Who are the industry influencers in your space? Who are the key employers you are trying to get in touch with? Use their content to drive the conversation using a value vs ask approach. <\/span><\/p>\n\n\n\n<p><i>Content Creation<\/i><span style=\"font-weight: 400;\"> \u2013 Creating original content should be a priority. It\u2019s the only way you will gain the reputation as the expert in your field. This should be a mix of video and blog content. Using LinkedIn publisher should be a key area of focus. This builds your credibility inside your profile and allows recruiters to understand your \u201cvalue\u201d differentiator. Eventually, building your own website will need to happen as well. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1023\" height=\"757\" data-src=\"https:\/\/www.rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/gaetano-linkedin.png\" alt=\"linked profile keywords personal brand\" class=\"wp-image-239 lazyload\" data-srcset=\"https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/gaetano-linkedin.png 1023w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/gaetano-linkedin-300x222.png 300w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/gaetano-linkedin-768x568.png 768w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/gaetano-linkedin-705x522.png 705w, https:\/\/rainmakers.co\/blog\/wp-content\/uploads\/2017\/12\/gaetano-linkedin-450x333.png 450w\" data-sizes=\"(max-width: 1023px) 100vw, 1023px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1023px; --smush-placeholder-aspect-ratio: 1023\/757;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">9 &#8211; Which KPIs Will You Commit To (daily\/weekly\/monthly)?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Consistency is the key to driving short-term and long-term success. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">How many times a week are you going to curate content? &nbsp;<\/span><\/li><li><span style=\"font-weight: 400;\">How many times a week are you going to create content? <\/span><\/li><li><span style=\"font-weight: 400;\">How many times are you going to post on dedicated channels daily? <\/span><\/li><li><span style=\"font-weight: 400;\">How many times will you engage daily? Weekly? Monthly?<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Build out a posting strategy that holds you accountable and turns your activity into a habit. Using social publishing tools like Sprout Social, Buffer, or Hootsuite will help you automate the process to become more efficient. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>NOTE:<\/strong> In the beginning, stay away from automation as much as possible. Really focus on the 1-1 conversation to build relationships that matter. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Putting Your Personal Branding Roadmap into Motion<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">This all might sound like its going to be a lot of work (and it will be), but start focusing on taking baby steps in the process. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After you start seeing short-term wins it will help you pick up momentum. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Think about the next 10-20 years of your career. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Visualize the opportunities that will come your way if you put in the time now, so you can reap the career rewards later! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The importance of personal branding for career development is more vital now than ever for career salespeople thinking long-term. Your online reputation is now your resume and the key to future career growth. &nbsp; Having a personal brand gives you tremendous leverage when it comes to landing great career opportunities. For example, you might lack [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145],"tags":[143],"class_list":["post-234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-candidates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Personal Branding Roadmap Template For Sales Job Seekers<\/title>\n<meta name=\"description\" content=\"Personal branding gives you tremendous leverage as a job seeker. 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